The Industry’s Best-Kept Secret: Why Supplement Brands Must Start Marketing Their Quality

In this episode of Supplement Source, Jeff Ventura, VP of Communications at CRN, sits down with Elan Sudberg, CEO of Alkemist Labs, for a bold conversation about the supplement industry’s opportunity to capitalize on its strongest asset—its safety record. From testing labs to public trust, Sudberg argues that the data already exists to reshape the public narrative around supplements, but industry leaders aren’t using it. Tune in as they discuss marketing blind spots, missed ROI, and how repositioning quality as a brand asset—not just a compliance cost—could redefine consumer confidence. 

About the Council for Responsible Nutrition (CRN)
The Council for Responsible Nutrition (CRN), founded in 1973, is a Washington, D.C.-based trade association representing 180 dietary supplement and functional food manufacturers, ingredient suppliers, and companies providing services to those manufacturers and suppliers. In addition to complying with a host of federal and state regulations governing dietary supplements and food in the areas of manufacturing, marketing, quality control and safety, our manufacturer and supplier members also agree to adhere to additional voluntary guidelines as well as to CRN’s Code of Ethics. Follow us on Twitter @CRN_Supplements and LinkedIn.