To Click or Not to Click: How Emotions Factor in to Supplement Purchases

Creative Thirst's Bobby Hewitt, a speaker at CRN's 2024 WellComms event held last month in Salt Lake City, offers insights from his talk on supplement product optimization and how understanding the emotional state of consumers matters.

About the Council for Responsible Nutrition (CRN)
The Council for Responsible Nutrition (CRN), founded in 1973, is a Washington, D.C.-based trade association representing 180 dietary supplement and functional food manufacturers, ingredient suppliers, and companies providing services to those manufacturers and suppliers. In addition to complying with a host of federal and state regulations governing dietary supplements and food in the areas of manufacturing, marketing, quality control and safety, our manufacturer and supplier members also agree to adhere to additional voluntary guidelines as well as to CRN’s Code of Ethics. Follow us on Twitter @CRN_Supplements and LinkedIn.